‘The Marvels’ has the worst opening weekend ever for any MCU film at $47 millionhttps://www.cnbc.com/2023/11/12/the-marvels-worst-opening-weekend-box-office-for-marvel-cinematic-universe.html“The Marvels” didn’t go higher, further or faster during its opening weekend in theaters.
The latest entrant in the Marvel Cinematic Universe hauled in an estimated $47 million domestically over its debut weekend, the lowest in the 30-plus-film franchise’s history.
Initial predictions saw the film opening at between $75 million and $80 million domestically, but those figures shrunk to a range between $60 million and $65 million ahead of Friday’s opening.
Internationally, “The Marvels” garnered $63.3 million in ticket sales, bringing its global haul to $110.3 million.
Lowest-grossing Marvel Cinematic Universe openings
“The Marvels” (2023) — $47 million
“The Incredible Hulk” (2008) — $55.4 million
“Ant-Man” (2015) — $57.2 million
“Captain America: The First Avenger” (2011) — $65.1 million
“Thor” (2011) — $65.7 million
“The Eternals” (2021) — $71.3 million
Source: Comscore
“Despite posting the lowest domestic debut for the MCU, ‘The Marvels’ proved once again the importance of the international marketplace for the Marvel brand,” said Paul Dergarabedian, senior media analyst at Comscore. “The film will now rely on Thanksgiving holiday corridor moviegoing to help move the big budget superhero film closer to profitability and help to determine the film’s ultimate success at the box office. ”
While critics were lukewarm on “The Marvels,” giving the flick a 62% on Rotten Tomatoes, audiences were more receptive with an 85% score. Still, Disney had an uphill battle drawing moviegoers to theaters for its 33rd MCU film, which the company likely understood. CEO Bob Iger has already said this year that the studio would scale back its Marvel slate.
After the ‘Endgame’
After 2019′s “Avengers: Endgame,” which wrapped up storylines and arcs for popular characters like Captain America (Chris Evans) and Iron Man (Robert Downey Jr.), Marvel Studios’ theatrical and streaming content has been hit-or-miss with audiences. It has also had a difficult time marketing its new projects to audiences, as it seeks to hit nostalgic notes but also push its storytelling forward.
“Marvel has simply set a very high standard for themselves,” said Shawn Robbins, chief analyst at BoxOffice.com. “When a new film or series is released, they have more pressure to stand on their own while also pushing the universe forward.”
Not to mention, the studio inundated Disney+ with series in an effort to pad its platform, making some fans feel like they had to slog through hours of stories in order to understand what was happening in the films.
“Expanding the MCU brand past the goldilocks zone of balanced exposure without feeling like homework to the casual audience has created a challenge for the franchise to begin correcting for,” Robbins said.
That is perhaps why “The Marvels” landed the second-lowest opening day for a MCU film, securing just $21.5 million on Friday. This figure includes $6.6 million from Thursday night previews. The only film to snare fewer ticket sales on its first day in domestic theaters was 2008′s “The Incredible Hulk,” which was the second-ever MCU film after “Iron Man” became a surprise smash earlier that year.
Robbins was quick to underscore that this box office stumble doesn’t mean that audiences are ready to give up on the MCU. After all, the franchise has generated nearly $30 billion since 2008.
“In fact, this underwhelming box office performance occurs at the same time ‘Loki’s’ second season is, ironically, drawing praise as one of the few Disney+ Marvel series to resonate positively with a big part of the fan base,” he said.
To be sure, a $47 million opening, is not bad for any film, but in comparison to the high highs that Marvel has achieved in the last decade, it is viewed as a disappointment. It could also act as a catalyst for leadership at the studio to rethink its future release plans.
Already, Iger has said he is looking at the company’s overall theatrical and streaming strategy to pare down how much content it makes.
“At the time the pandemic hit, we were leaning into a huge increase in how much we were making,” Iger said during Disney’s earnings call last week. “And I’ve always felt that quantity can be actually a negative when it comes to quality, and I think that’s exactly what happened. We lost some focus.”
Additionally, Marvel Studios is facing an uphill battle with actor Jonathan Majors, whom it chose to take on the role of Kang, the next big bad in the MCU. Majors is embroiled in legal troubles stemming from allegations of assault and abuse.
“If any IP has the depth and capability to do that, it’s Marvel under the leadership of Kevin Feige and his teams,” said Robbins. “This is certainly a crossroads moment from a creative and business standpoint. Perhaps the relative slowdown in Marvel content next year will provide a healthy and necessary buffer for the studio, for Disney, and for audiences.”
‘The Marvels’ does not live up to its nameBrie Larson, Iman Vellani and Teyonah Parris star as a team of decidedly dull superheroes in the latest installment of the MCU
https://www.washingtonpost.com/entertainment/movies/2023/11/08/the-marvels-movie-review/The 2019 film “Captain Marvel” — a superhero origin story about the journey of fighter pilot Carol Danvers (Brie Larson) to adopt the mantle of the titular, cosmic-energy-enhanced champion — broke ground as the first woman-led feature in the Marvel Cinematic Universe. (Of course, it arrived two years after DC Comics’ invigorating “Wonder Woman” beat it to the punch, so to speak.) A new sequel, “The Marvels,” ups the representation ante by teaming Carol with two sidekicks: Pakistani American teenager Kamala Khan (Iman Vellani), already known to franchise fans as the protagonist of the Disney Plus spinoff “Ms. Marvel,” about a Jersey City crime fighter who idolizes Carol’s alter ego, and Monica Rambeau (Teyonah Parris), a Black astronaut who has somehow morphed from a little girl in “Captain Marvel” to a 30-something woman, while Carol, whom she calls her “aunt,” looks exactly the same.
Cosmic rays seem to be way better than Clinique for the skin.
Anyway, this so-called team takes awhile to coalesce, with Carol repeating, “We’re not a team,” long after the three have been thrown together by a surge in something called the Jump Point system, a network of wormhole-like portals that facilitate rapid intergalactic space transit. Early in the film, before anyone (including the audience) can really figure out what the heck is going on, we watch as the three characters teleport from one location to another, swapping places with each other with the rapidity of a lightning bolt. It all has something to do with a kind of short circuit that occurs whenever they use their powers simultaneously.
Yes, all three have powers, each related to different forms of light energy. Kamala’s seem to derive from a wrist cuff she received from her grandmother. And Monica’s, as we’re helpfully told, originated when she walked through a “witch hex.” You’d already know this if you watched “Ms. Marvel” and “WandaVision,” another Disney Plus spinoff series about two characters from the Avengers franchise. Anyone else, good luck.
Here’s the thing: Despite its progressive bona fides, “The Marvels” is so fueled by fan service and formula, like pretty much everything in the MCU these days, that it gives short shrift to such basics as narrative comprehension. Watching the movie from the standpoint of a normie — that is, someone who doesn’t eat, sleep and breathe this stuff — can sometimes feel like you’ve become stranded on the wrong side of one of those closing wormholes, in a parallel universe where nothing makes sense.
So let me break it down for you: “The Marvels” is basically the story of four women (the aforementioned Marvels and the film’s villain, an alien named Dar-Benn, played by Zawe Ashton) who are fighting over — wait for it — jewelry. Not just any jewelry, mind you, but a mate to Kamala’s magical wrist cuff, a source of great power that Dar-Benn acquires in the film’s opening scene, and which she spends the entire rest of the movie trying to pair, forcibly if necessary, with the one on Kamala’s forearm. All the while, the Marvels are trying to wrest Dar-Benn’s bracelet away from her, as Dar-Benn moves throughout the cosmos stealing oxygen, water and sunlight from various worlds to replenish the ruined resources of her own ecologically devastated one.
This interpretation is overly reductive, I’ll admit. But once the thought had implanted itself in my brain, I could not shake it: These ladies are going to war over a couple of bangles (Kamala’s word, not mine). There’s a lot of fighting, and the fate of the world is said to hang in the balance. But when you look at the screen, all you see is a bunch of people trying to grab some shiny things from one another.
It’s not a good look, in a story that’s supposed to be all about empowerment. Try as she might to make this a tale of sisterhood, director and co-writer Nia DaCosta (“Candyman”) is hamstrung by the demands of the MCU machine.
I mean, it’s not like you’ll have much else to think about. The film progresses turgidly and mindlessly, with respite granted only by two delightful interludes. One is set on a planet where the people can communicate only by singing and dancing, leading to a musical production number that looks like something out of “Schmigadoon!” — as well as a surprise revelation about Carol’s relationship status. The other, set to the song “Memory” from “Cats,” features the progeny of Goose from the first film, an alien creature known as a Flerken that resembles a marmalade tabby but whose special abilities facilitate a critical plot development in “Captain Marvel.”
They’re deliciously silly, even surreal moments, and they briefly elevate this exercise in drudgery to the cinematic heights that something called “The Marvels” would otherwise seem to deserve.
MY TAKE: It's visually stunning and great action scenes and has a lot of funny scenes but the storyline was somewhat confused, many characters were not needed or overused, and should I say it? It's a mostly all-female cast that felt a little too much for me. That and I think the whole time/space/dimension thing is getting played out far too much in both Marvel and DC movies lately, but to be fair I give this move a slightly better rating than WAPO who game it only (1.5 stars) - for me more like (2.5 stars or 3 stars).