Who might buy TikTok? ¯\_(ツ)_/¯Plus other burning questions about the new law that could kick TikTok out of the United States. Maybe.
https://www.washingtonpost.com/technology/2024/04/26/tiktok-burning-questions/The law that President Biden signed Wednesday gives TikTok up to a year to find an owner that isn’t Chinese or be banned in the United States.
The new law and the ultimatum to TikTok’s current owner, Chinese technology giant ByteDance, sound straightforward. But wow, they really aren’t.
I want you to think about three burning questions that don’t have straightforward answers:
Should you just keep using TikTok as though nothing happened?I'm not sure that we've ever been in a situation quite like this other than Prohibition. A product that's used by roughly half of Americans is essentially illegal as it currently exists (or will be soon).
Sure, other products exist in a legal gray area. Most e-cigarettes and weed that Americans buy are not approved by the government or are downright against the law. Some of you with tinted car windows are breaking the law.
With TikTok, though, you are now in a surreal moment in which the federal government says TikTok is a menace to Americans and to the country’s national security, but it’s also not telling you to dump the app.
“We’re not saying that we do not want Americans to use TikTok,” the White House press secretary said Wednesday, just after the president signed a law declaring that TikTok cannot exist in its current form in the United States.
Whether you or your children use TikTok is now a personal choice.
I imagine that most people will keep using (or not using) TikTok just the way they did before. Except now you face the looming risk that the app could disappear sometime months or years from now.
Who might buy TikTok?The White House says it wants TikTok to be sold to a non-Chinese owner instead of being banned in the United States.
Will a sale happen, and to whom? (Insert shrug emoji.)
TikTok said it will challenge the new law in court. Maybe in the next few months (or years), courts will declare the TikTok forced sale or ban unconstitutional. Maybe they’ll say it’s constitutionally kosher.
Maybe the legal case will take years to resolve. TikTok and people who use the app will remain in limbo the entire time.
Maybe Donald Trump will be elected president later this year and will try to stop a forced sale or ban of TikTok.
Maybe some rich dude or Walmart will sweep in to lead a purchase of TikTok — with or without the secret computer code that tailors videos to each person’s tastes.
Maybe China’s government will try to stop that from happening.
Maybe Earth will get clobbered by a giant asteroid.
What happens next with TikTok is unpredictable. Don’t trust anyone who confidently predicts what’s going to happen.
Will the government try to ban other popular technologies from China?American officials haven’t made public specific evidence of why they believe TikTok poses such a dire threat of Chinese data harvesting and propaganda.
They also haven’t told you how much you should or shouldn’t worry about other technologies from China.
Is it safe for you to shop on Shein and Temu, two widely used apps that originated from China?
Is it risky for you to own a computer from Chinese company Lenovo or a Motorola smartphone also from Lenovo? Should your kid keep playing the video game “League of Legends,” which is controlled by Chinese tech giant Tencent?
Is it okay that nearly all our smartphones and other electronics are made in Chinese factories?
Will the government keep out electric cars or smartphones from Chinese brands that are affordable and popular in some countries other than the United States?
TikTok may be a unique risk, given how many Americans use the app and get information and news from an app controlled by a Chinese company.
But again, American officials haven’t been upfront with you about where the line might be between dangerous and acceptable technologies from China.
A TikTok ban could also end short-form video as we’ve come to know itByteDance’s CapCut editing app made it easy to edit short-form video. The legislation that could ban TikTok also applies to CapCut, congressional aides say.
https://www.washingtonpost.com/technology/2024/04/29/tiktok-capcut-ban-impact/With the passage of the bill that could effectively ban TikTok, ByteDance’s other major product, the short form video editor CapCut, is in jeopardy.
Multiple House aides familiar with the bill confirmed to The Washington Post that it’s their understanding that CapCut would be subject to the same divest-or-ban requirement as TikTok.
That, in turn, could lead to the collapse of the entire short form video ecosystem, say creators, users and experts. With short form video becoming the primary way young people express themselves online, a ban of CapCut would stifle self expression for millions of young people, the experts and creators note.
Since relaunching in the United States in 2018, TikTok has transformed the video landscape. Before then, most video content was produced in a horizontal or square format. TikTok mainstreamed fast paced, hyper edited, short form vertical video. As TikTok soared in popularity, short form video became the dominant form of expression for millions of content creators and young users across the internet. TikTok-like short form video features were integrated into Instagram with Reels and on YouTube with YouTube Shorts. Even Netflix and LinkedIn have rolled out short form, vertical content in their algorithmic recommendation feeds.
Producing this content, however, is nearly impossible for the average user without the suite of editing tools in TikTok’s sister video editing app, CapCut. While video editing apps and platforms existed before ByteDance introduced CapCut in April 2020, most were clunky, poorly designed or aimed at a more professional audience, such as Adobe Premiere.
CapCut changed all that.
The app allows any user, whether they have a TikTok account, to easily create incredibly complex and engaging videos on their phone. It makes editing tasks that previously would have taken hours of arduous work and technical know how as easy as clicking a button or two. That’s made CapCut an essential tool for small businesses, educators, content creators and anyone looking to create internet-native video.
“CapCut is the foundation for all the short form vertical video on the internet,” said Brendan Gahan, CEO and co-founder of Creator Authority, an influencer marketing agency in Southern California. “People start on CapCut, then post on YouTube Shorts, Instagram, everywhere.”
Sam Griffin-Ortiz, a video editor and multimedia artist in Oakland, said he would liken CapCut’s impact on social media “to the impact of the electric guitar on music in the 20th century.”
Videos created on TikTok and CapCut are “their own language,” said Nathan Preston, who operates the meme account @Northwest_MCM_Wholesale on Instagram. Preston, like many Instagram creators, leverages CapCut and TikTok’s suite of creative editing tools to make his videos, which he then posts to other platforms.
“I’m a trained design professional,” he said. “I have Adobe Premiere, I know how to use Final Cut and all that stuff. CapCut is easier, more intuitive. We’re losing something if it goes away. If it goes away, it will make me less inclined to make whatever the hell I make.”
CapCut has become so synonymous with online videos that its pre-formatted video templates frequently trend across other platforms, such as Instagram Reels. “Ninety percent of the Reels I see on Instagram I can tell the exact CapCut pro template they’ve used,” said Griffin-Ortiz.
Michael Wong, the founder of @AsianVerified, a humor media company that operates on Instagram and YouTube, said that CapCut is essential to making content that performs well online. “It’s a specific style,” he said. “You’ll see ads on Reddit and all over made to mimic the CapCut look.”
No other major social media platform offers the same suite of creative tools that CapCut offers, creators said. Creating captions, on screen animations, various visual effects are all as easy as clicking a button or two on CapCut; recreating those same effects in Adobe Premiere or After Effects (other editing platforms) would take hours.
“If you make something natively on Instagram it looks cheugy,” said Wong, (using the internet slang term to mean corny and passé).
Lauren Moore, the founder and creator of Book Huddle, an online book community, said content created in CapCut consistently outperforms content made using other programs. The tools the platform offers automatically make nearly any piece of content more engaging, she explained.
“Most video editing tools require you to have all the assets and a vision in mind; you’re really starting with a blank slate,” she said. “With CapCut, it takes you about three steps ahead from that blank slate. You don’t have to be a knowledgeable video editor to be able to create really effective viral content.”
That viral content performs particularly well outside the ByteDance ecosystem. The style of editing pioneered by MrBeast, called “retention editing,” was birthed from CapCut.
“Everyone’s using the same basic tools,” Noah Kettle, co-founder of Moke Media Co., a video editing and social media monetization consultancy, told The Post last month. “I’ve seen 10 to 15 creators use the exact same animated money-on-screen effect, and it’s all from CapCut.”
CapCut users are scrambling since news of the potential TikTok ban broke. Some said they were worried they wouldn’t be able to continue to make videos without access to CapCut.
“There’s a unique form of artistry that CapCut enables,” said Moore. “Social media is all about connection, and a really big part of connecting with other people is creating content that elicits an emotional reaction or shows an emotional side of yourself. By using cap cuts tools, you can quickly and easily create a video to demonstrate what’s on your mind, or how you’re feeling about things, and that is going to be so much harder to do if we don’t have CapCut at our disposal.”
Many creators spoke about the potential removal of these creative tools as if there were suddenly a ban on language. They said that while older people seem to harbor a hostility toward short form, highly edited video, it has become an essential mode of expression.
“It’s like you’re taking away a language from people,” said Griffin-Ortiz. “Banning CapCut would be the book burning of the digital age. I think we’ll look back on this time and history and see it in a lens very similar to book burnings.”
Creators who are immersed in the short form online video world said that reverting to previous tools would feel like a step back.
“CapCut has transformed the way a lot of content creators create video online,” said Connor Clary, a Gen Z content creator and potter in Kansas City, Mo. “Before CapCut existed, short form video was a lot simpler. It was a lot of basic, one take videos. CapCut elevated vertical video.”
Len Necefer, who runs the Instagram account @sonoran.avalance.center aimed at raising awareness around the climate crisis, said that CapCut is a crucial tool when it comes to creating pieces of media that feel native to young people. “CapCut allows me to craft videos and messaging in a style that reaches Gen Z voters,” he said. “We’ve been doing voter outreach and turning out the vote, and that’s where we’ve used CapCut the most. It allows us to target the younger audience in a more playful way.”
While TikTok is the law’s main focus, the terms of the legislation are written to apply to any app that qualifies as a “foreign adversary controlled application.” The law defines a foreign adversary controlled application as any app that’s operated by ByteDance, TikTok, or a subsidiary of either of the two — which would presumably include CapCut.
CapCut has so far received relatively little mention in the debate surrounding the TikTok ban. Rep. Cathy McMorris Rodgers (R-Wa.), one of the bill’s architects, did mention it twice in her opening statements at a March hearing of the House Energy and Commerce Committee, claiming that CapCut is subject to the influence of the Chinese Communist Party, though she provided no evidence to support her claims.
Gahan said the TikTok ban is drastic, but cutting off CapCut could have just as far-reaching impact on the online landscape.
If a CapCut ban were to pass alongside TikTok, “there’s a mode of self expression that’s going to be disappearing from the internet,” he said.