CNBC: How Bluesky Grew From A Twitter Side Project To An X Competitor

How Bluesky Grew From A Twitter Side Project To An X Competitor

Not many people had heard of Bluesky when the Twitter side project made its debut as a separate company in 2021. The decentralized social media platform initially flew under the radar, but user numbers skyrocketed after the U.S. election in November. This was largely because many of X’s users fled to Bluesky, as they were unhappy with some of the changes that Elon Musk made to Twitter after he acquired it in 2022 and later renamed it X. Bluesky now has over 27 million users, but whether it can continue its rapid growth and compete with the likes of Musk’s X and Meta and Mark Zuckerberg’s Threads remains to be seen.

Chapters:
00:00 - 2:00 Introduction
2:01 - 3:15 Twitter’s hatchling
3:16 - 7:51 Power to the people
7:52 - 10:01 Bluesky takes off
10:02 - 13:37 What’s next?

Produced and Shot by: Magdalena Petrova
Edited by: Amy Marino
Senior Director of Video: Jeniece Pettitt
Animation: Mallory Brangan, Jason Reginato
Editorial Support: Salvador Rodriguez
Additional Footage: Getty Images, Bluesky

Bluesky CEO: Our platform is 'radically different' from anything else in social media

Jay Graber, Bluesky CEO, joins CNBC's 'Money Movers' to discuss how Bluesky developed as competitor to X, expectations for growth, and more. For access to live and exclusive video from CNBC subscribe to CNBC PRO: https://cnb.cx/42d859g

Top 10 Things to Know About Bluesky

Discover the buzz around Bluesky, the rising star of social media! We're diving into the key features, rapid growth, and unique aspects of this decentralized platform. From its Twitter roots to its innovative approach, learn why Bluesky is attracting users and making waves in the digital landscape. Explore the platform's influx of users, its decentralized nature, and the end of invite-only access. We'll also cover Bluesky's approach to transparency, content moderation, and monetization strategies. Find out how Bluesky stands out in the social media crowd and why it's becoming a popular alternative to other platforms. What do you think of Bluesky? Let us know in the comments.

What is Bluesky and why is it becoming a popular alternative to Twitter?