https://pitchfork.com/Pitchfork is an American online music publication founded in 1996 by Ryan Schreiber in Minneapolis. It originally covered alternative and independent music, and expanded to cover genres including pop, hip hop, jazz and metal.
Created by Ryan Schreiber
Parent organization: Condé Nast
Founded: 1996, Chicago, IL
Headquarters: New York, NY
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https://www.youtube.com/channel/UC7kI8WjpCfFoMSNDuRh_4lAPitchfork (formerly Pitchfork Media) is an American online music publication founded in 1996 by Ryan Schreiber in Minneapolis. It originally covered alternative and independent music, and expanded to cover genres including pop, hip hop, jazz and metal. Pitchfork is one of the most influential music publications to have emerged in the internet age.
In the 2000s, Pitchfork distinguished itself from print media through its unusual reviews, frequent updates and coverage of emerging acts. It was praised as passionate, authentic and unique, but criticized as pretentious, mean-spirited and elitist, playing into stereotypes of the cynical hipster. It is credited with popularizing acts such as Arcade Fire, Broken Social Scene, Bon Iver and Sufjan Stevens.
Pitchfork relocated to Chicago in 1999 and Brooklyn, New York, in 2011. It expanded in the 2000s, launching projects including the annual Pitchfork Music Festival in Chicago in 2006, the video site Pitchfork.tv in 2008, and a print publication, The Pitchfork Review, in 2011. It became more professional and less antagonistic in style, and began covering more mainstream music and issues of gender, race and identity. As of 2014, Pitchfork was receiving around 6.2 million unique visitors every month.
The influence of Pitchfork declined in the 2010s with the growth of streaming and social media. In 2015, it was acquired by the mass media company Condé Nast and moved to One World Trade Center. After the acquisition, the Pitchfork president, Chris Kaskie, left in 2017, followed by Schreiber in 2019. In 2024, Condé Nast announced plans to merge Pitchfork into the men's magazine GQ, resulting in layoffs. The merge drew criticism and triggered concern about the implications for music journalism.
PITCHFORK PODCAST:
https://pitchfork.com/podcast/the-pitchfork-review/Listen to every episode of Pitchfork’s podcast for music fans and obsessives.
Brought to you by the music critics at Pitchfork, The Pitchfork Review is a show for music fans and obsessives who can’t wait to talk about the latest releases. Co-hosted by Pitchfork editor-in-chief Puja Patel and Reviews Editor Jeremy D. Larson, this podcast pulls back the curtain on our reviews and scores, dives deep into new music, and gives an expert guide to what’s exciting, what’s great, and what’s just plain terrible.
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